Speed Wins in Business

Speed is the single most important competitive advantage I lean on in business — especially in self-storage deals — and being fast often wins me the first look and the contract. I talk about real examples: a facility I’d chased for seven years finally came up and because I answered a broker’s email and call within minutes, I put in strong offers before others even woke up; that kind of responsiveness turns pocket listings into closed deals.

Chris Long with Long Yards.

Chris Long rents dirt to contractors — literally: fenced, gated yard spaces leased month-to-month, which he calls “self-storage for contractors.” We dig into how the model works (secure yards with keypad or smartphone locks, appropriately sized lots for trailers and equipment, and simple online signups) and why it’s attractive: B2B tenants, predictable cash flow, and a gap between no-frills Craigslist lots and big industrial leases.

Is Marketing killing your NOI?

Today, we're diving into the nitty-gritty of marketing for your storage facilities, and trust me, there's a lot to unpack. The big takeaway? A lot of folks are just tossing marketing strategies out there and hoping something sticks—like spaghetti on a wall, but less appetizing.

How Storage is performing compared to previous years

Today, we're diving into the nitty-gritty of storage performance over the years, and let me tell you, it's been quite the rollercoaster ride! I’ve been crunching numbers from my portfolio since 2019, and I’m ready to spill the beans on how my facilities stack up against trends in both smaller and larger markets. Spoiler alert: the demand in your area can make all the difference!

Does Self Storage ever really Stabilize?

Stabilization in self-storage is a topic that often raises more questions than answers, and today we're diving into what it really means. Picture this: you've got a self-storage facility, and you're wondering if it's truly stabilized. This term essentially refers to when a property has hit its market potential—boasting stable occupancy, predictable income, and normalized expenses. However, we argue that even if you think you've hit that sweet spot, there's always room for improvement.

Matt Bilger – Self Storage Market Update

Today, we're diving into the shifting landscape of self-storage appraisals with our good buddy, Matt Bilger from Colliers International.

The big takeaway? Self-storage appraisals are taking a hit compared to the booming years of 2019 and beyond, thanks to rising interest rates and economic uncertainty. Matt breaks down how the pandemic paused everything, then a flood of cheap money led to a wild appraisal frenzy, only for the brakes to slam on recently as interest rates climbed.

From Banking to Boxes: Kenny's Journey to Storage Success

Kenny Buelterman is here to chat about his journey from a 20-year banking career to becoming a full-time self-storage investor, and trust me, it’s a ride worth tuning into! He shares how he made the leap from W-2 life to financial freedom, the challenges he faced during the transition, and how he found his groove in the storage space.

Why Dreaming is Important

Dreaming big isn’t just about setting ambitious goals—it’s about creating a vision for the life you actually want. In this episode, we dive into why big dreams matter for entrepreneurs, leaders, and really anyone looking to make an impact.

Are you playing Offense or Defense

That’s the big question we tackle today, drawing inspiration from the thrilling moments of the World Cup. Just like Argentina turned up the heat in the final minutes of their semifinal match, we discuss the importance of being proactive rather than reactive in business. Whether you’re in self-storage or any other industry, it’s essential to ask yourself: Are you building, or are you simply surviving? We explore how many business owners fall into the trap of “playing it safe” and what that really means for their growth and bottom line.

Comparison is the thief of Joy

Comparison is the thief of joy, and this week, we're diving deep into why that saying rings truer than ever—especially in the world of real estate investing. I've been hearing about investors losing deals left and right. It's like a weekly soap opera, and you won't believe the twists and turns!

The hidden costs of being nice in business

Today, we're diving into the hidden costs of being nice in business, and trust me, it's a bit of a doozy. We've got five main points that highlight how being too accommodating can actually hurt your bottom line. Who knew kindness could come with such a price tag, right? We'll cover everything from avoiding rent increases to the pitfalls of keeping underperforming employees around. You might think you're being a nice guy or gal by not raising rents or by holding onto a struggling employee, but those decisions can end up costing you big time. So, grab your favorite beverage and settle in as we explore how to balance kindness with the hard truths of running a successful business.

How to get ahead in Life

Getting ahead in life is all about consistency and working when no one’s watching, and today we’re diving into just that! I’m no expert—just someone piecing together life lessons and experiences, hoping you’ll take away something valuable along the way.

I’ve noticed a trend, especially in youth sports, where kids seem to depend on trainers to push them, missing out on learning how to hold themselves accountable. It’s almost like they think an hour with a coach is enough, but we all know real growth happens when you’re out there on your own, putting in those extra reps.

Just closed on our 19th Storage Facility – here’s what I learned

We've just wrapped up closing on our 19th self-storage facility, and let me tell you, it's been quite the ride! This time, we're diving into the nitty-gritty of how we snagged this latest gem in Ohio—yep, Ohio again! I'll take you behind the scenes of our journey, from negotiating terms to the thrill of closing day, all while navigating a few bumps along the way.

Unlocking the Secrets of Seller Financing: Ben Golden's Journey

Ben Golden joins us to share his journey from the fast-paced software world to owning self-storage facilities and launching his reputation management platform, Revy. We dive into his unique approach to sales, where he emphasizes the value of building relationships rather than simply closing deals.

Top 10 reasons why you’re seeing deals fall apart

If you've been scratching your head wondering why so many commercial real estate deals are falling apart, you're not alone! Today, we're diving into the top reasons behind this unsettling trend, with a special focus on self-storage and multifamily properties.

Does unit count matter?

Does unit count really matter in the world of real estate? Spoiler alert: yes—but maybe not for the reasons you think.

Focus is the new Superpower

Today, we’re diving into the often-overlooked but crucial topic of focus in our lives and businesses. It’s easy to think that being busy equals being productive, but let me tell you—many people are just spinning their wheels!

Rob Dubroc – from 0 to 40-plus Storage Facilities in 4 years

Rob Dubroc is our guest today, and he's here to share his journey from aerospace to self-storage—and trust me, it's a wild ride! After a series of unexpected career twists, Rob found himself in the self-storage industry, and boy, does he have some insights to share about scaling a business in this niche.

When does competitive drive serve you and when does it own you?

Youth sports have taken a wild turn, and I’m here to spill the tea! Today, I’m diving into how the landscape of kids’ sports has shifted from equal playing time to a cutthroat level of competition that even third graders are feeling.

Why you should NEVER buy based off Cap Rate and which metric you should be using.

Buying based on cap rate? That’s a no-go, folks! In today’s chat, we’re diving into why you should steer clear of cap rates when considering your next commercial property purchase.

When did it become cool to not work?

When did it become cool not to work? That’s the burning question we’re tackling today, and trust me, it’s a juicy one. We’ve all seen those folks flaunting their four-hour workweeks and endless vacations, but what about the hard workers who are grinding away? It seems like the pandemic turned the working world upside down, and now some people are celebrating a carefree lifestyle instead of pouring their talents into something meaningful.

Top 2 underwriting mistakes people make when deals fail.

Understanding the intricacies of real estate investing is crucial, especially in today’s fluctuating market. One of the main points I want to share today is the importance of a solid capital stack and how it can make or break your deals

Tyler Harper’s Journey Implementing AI While Acquiring 20 Facilities in 6 months.

Tyler Harper joins us to share his journey into the self-storage industry, which has seen remarkable growth under his leadership

What Actually Happens Behind Closed Doors at a Storage Rebellion Insider Event.

We’re diving into our recent experience at the Storage Rebellion Spring Event, where I had the privilege of leading the Insiders group. The main takeaway from our discussion is just how impactful these gatherings can be for building genuine relationships and learning from each other.

2 Transitions, 2 Identity Shifts and why Most Entrepreneurs never complete the Journey.

We’re diving into the journey of entrepreneurship, focusing on the two major transitions that every entrepreneur faces: leaving the nine-to-five grind and evolving into a true business owner.

18 Storage Facilities Later - Here's what I'd do differently

Buying 18 self-storage facilities comes with its fair share of lessons, and today I’m diving into the top nine mistakes I made along the way. These aren’t just trivial slip-ups; they’re real learning points that have shaped my approach to investing in this space.

Unlocking Data: Meet Argo Analytics and Their Game-Changing Solutions

Today, we're diving deep into the world of data analytics with Andrew Schaffen and his team from Argo Analytics. They specialize in automating data processes for medium- to large-sized businesses, helping them streamline their operations and make sense of their data

From Corporate to Storage: Michael's Journey

Michael's journey into real estate has been quite the ride, and in this episode, he shares how he transitioned from a stable corporate job at a blue-chip company to finding success in the self-storage industry.

Self Storage’s #1 threat and how to mitigate your risk

Jon dives into one of the biggest threats facing self-storage operations today: market oversupply. He shares a recent conversation with another self-storage operator about a new facility being built nearby—an example of a growing trend where developments are popping up in already saturated areas.

Unlocking Wealth: Tyler Osborne's Legacy Strategies

Tyler Osborne joins Jon to dive into the intricate world of wealth structuring and capital gains strategies. His mission centers on helping entrepreneurs, families, and professional athletes understand the importance of building a lasting legacy, and he brings more than 15 years of experience to the table.

How Storage Defender can help your Storage Facility.

Efrain Fernandez from Storage Defender joins Jon to dive into the innovative world of smart storage solutions. At the heart of their conversation is how Storage Defender is transforming traditional self-storage units into smart units that enhance both security and the tenant experience.

The Real Talk on AI Disruption and Self Storage.

AI is making waves in our everyday lives, and today Jon dives into how it’s impacting the self-storage industry and the job market as a whole

Are you pinching pennies or investing in your business?

Stop being cheap. That’s the main point Jon is diving into today, and it’s something he learned the hard way in his real estate journey.

Unlocking the Entrepreneurial Spirit with Mark Young of Zona Health.

Today, Jon dives into a conversation with Mark Young from Zona Health, where Mark shares insights that deeply resonate with entrepreneurs and business owners.

The top 3 things that helped me scale to 18 Self Storage Facilities

Today, Jon is diving into the top three things that helped him scale to 18 self-storage facilities. This isn’t about bragging—it’s about sharing insights that would have been incredibly valuable to him a few years ago when he was just getting started.

Storage KPI's - What are they and why are they so important.

Key performance indicators (KPIs) are essential for measuring success in self-storage—and really, any business. In this episode, Jon dives into why KPIs matter more than ever.

Rod Khleif's Blueprint for Real Estate Success: Mindset and Action.

Rod Khleif joins Jon for an engaging conversation on the power of mindset in achieving success and overcoming adversity.

From Pharma to Property: Christine Valdez on Unlocking Real Estate Success.

Christine Valdez joins Jon to share her extensive experience in both the pharmaceutical industry and real estate investing.

6 Things that have changed in storage in the past 5 years

Jon dives into six significant changes in the self-storage industry that have emerged since 2021.

4 things I learned from my most recent closing

Closing on a property is never as easy as it looks, and in this episode, Jon dives straight into that reality.

Are you ALL in?

Jon dives into the idea of going all in on your goals and staying committed for the long haul. He shares his perspective on New Year’s resolutions, noting how they often lose momentum just weeks into the year.

Big Announcement

Navigating the self-storage industry can be daunting, but Jon's latest podcast episode sheds light on some exciting developments within the Storage Rebellion community.

Andrew Freeman of KO Storage - Scaling to over 100 Self Storage Facilities.

Learn more about the importance of long-term planning and strategic vision in growing a successful storage business.

Navigating Business During a Recession: Lessons from Ian Noble

Ian Noble shares his journey from working in his family's dry cleaning business to becoming a successful entrepreneur and real estate investor.

Madeleine Raiford-Holland

After stepping away from a demanding corporate role as a COO, she went into the short-term rental market. She saw incredible success, quickly scaling to manage 20 properties while spending less than an hour a week on the business.

Mike Perkins

On the brink of leaving his nine-to-five job, we learn about Mike Perkin's inspiring journey from law enforcement to self-storage entrepreneurship.

Michael Redd II

Michael Redd II joins us to share his journey as the son of NBA Hall of Famer Michael Redd and his passion for aviation.

Jon Farling

Why is obsession considered a bad thing?

Founder of Atlas Protein Bars, James Oliver.

If you’ve ever wondered what goes into making a killer protein bar or starting a business from scratch, this episode is full of tips and stories you’ll definitely want to hear!

Jon Farling

What type of Investor are you?

Jon Farling

Top Influencers I Follow to Become More Valuable

SBA Lender Ross Creager

If you’re considering purchasing a business or certain types of Real Estate and just curious about financing options, you won't want to miss this informative chat.

Jon Farling

Day in the Life of a Self Storage Investor

Jon Farling

The #1 Trait Successful People Have

Jon Farling

Example of a BRRRR Self Storage Deal

Jon Farling

Words Matter-Words and thoughts hold significant power, shaping our inner dialogues and influencing our realities.

Jon Farling

How I've acquired 14 Storage Facilities without raising money

Jon Farling

Thoughts on the current market

Passive Income Strategies with Chris Miles

Jon Farling

Understanding what Financial Freedom really is

Mastering the Market: Scott Durham on Flipping Houses and Short-Term Rentals

Flint Jamison's Path from Boeing to Multifamily Properties

Jon Farling

Learning to lose

Unlocking the Secrets of Self Storage with Bree Hartman

The Evolution of Real Estate Investing: Lessons from Russell Nersesov

Building Business Credit: Strategies for Success with Jimmy Rios

Jon Farling

Are You an Entrepreneur or Just Employed by Your Business?

Jon Farling

Does money really buy happiness

Jon Farling

The Importance of Consistency and Growth

Unlocking Tax Savings: Insights from Cost Segregation Expert Yona Weiss

Jon Farling

The Key to Success in Real Estate and Life

Jon Farling

Embracing Life's Seasons: Beyond Work-Life Balance

John Chapman

Insights on Quitting your 9-5 and Finding Purpose

Jon Farling

Maximize Your Storage Investment: 7 Underwriting Mistakes to Avoid

Chris Michaels

The NEW Storage Rebellion

Reuben Izgelov

Unlocking the Secrets of Private Lending

Jon Farling

Spring 2025 LFG Mastermind RecapDescription goes here

Robert Bush Jr.

President and CEO of Mutombo Coffee

Anthony Kusky

Navigating the Real Estate Market

The Top Guru Phrases: Which Have Value and Which Don't

Eric Burns

Understanding Passive Investing in Commercial Real Estate

Jon Farling

Overcoming Distractions: A Pathway to Success and Fulfillment

Mitch Pater

Mastering Real Estate Acquisition

Jon Farling

The Top Five Essential Roles in My Real Estate Team

Tim Bratz

Market Cycles and Their Impact on Property Values

Brent Bowers

Building Wealth through Land

Matt Bilger

Market update

Jon Farling

10 things I've learned spending over 6 figures on Masterminds

Neil Twa

The E-Commerce Playbook: Strategies for Selling Success

Dave Demink

Leaving a high level Sales career for financial freedom

Alan Stein Jr.

The Power of Basics: How Kobe Bryant's Training Philosophy Transformed My Life

Gabe Hamel

How a State Champion Wrestler Became a Real Estate Success

Jon Farling

Kickstart Your Year: Why New Year's Resolutions Fail and How to Set Real Goals

The Truth About Self Storage: Are you measuring the right metrics?

Jon Farling

My Top 3 Methods to Learn More

Jon Farling

Three Value Producing Mentalities

Jon Farling

The one thing that will make or break your deal

Jake Clopton

The importance of cold calling and growing a business

Jon Farling

3 Things I Wish I Knew Before Getting Into RE Investing

Ryan Kennedy

Health coach and real estate investor

Cody Baker

Pro golfer to debt broker

Tully Hannan

Long distance runner now works at Cubby

Kris Bennett

Acquiring, developing and managing 9 figures of self storage

John Lindsey

Starting a brokerage from scratch

Jon Farling

How to get started in real estate investing

MC Laubscher

Alternative assets

Ian Bishop

Operations and developing your team